Price card and sign exhibitor



May 13, 1930. w. P. AGEE, JR I PRICE CARD AND sGN EXHIBITOR 2 Sheets-Sheet l Filed July 1Q, 1928 lll l attente May 13, 1930. w. P. AGEE, JR 1,758,904

PRICE CARD AND SIGN EXHIBITOR Filed July 10, 1928 2 Sheets-Sheet 2 Patented May 13, 1930 UNITED STATES PATENT; OFFICE .WILLIAM PEOCE AGEE, JR., F LITTLE ROCK, ARKANSAS, ASSIGNOR TO SPECIALTY ADVERTISING COMPANY, OF LITTLE ROCK, ARKANSAS ERICE CARD AND Application led Ju1y10,

This invention relates to sign supports,

and the general object of the invention is the.-

provision `of means for supporting a price list or price calculator 1n connection with a gasoline pump or the like so that a customer may note the cost of any number of gallons of gasoline at the prevailing daily. price.

A further object is to providea device of this character embodying a swinging frame having means whereby the card containing the cost of various quantities of gasoline and the daily price may be readily changed day by day to suit fluctuations in the price, the frame being further so constructed as to support advertisementsin connection withthe card.

A stillfurther object is to provide means whereby the card may be properly supported within the frame but may be readily removed without the necessity of removing the advertisements and whereby the price list is locked within the frame against accidentalV dropping or removal and the advertisements are locked within the frame, the lock for the advertisements, however, being detachable so this character having a supporting bracket which may bemounted either upon the reticulated wire casing of a gasoline pump or upon a brick wall, the object being to sup,-

5 port this swinging frame with the gasoline price list in such adj acency to the pump that a customer will be bound to see it.

ther objects have to do with the details of construction and arrangement of parts as will appear more fully hereinafter.

My invention is illustrated in the accompanying drawings, wherein Y Figure 1 is a side elevation of a price card and sign exhibitor constructed in accordance witlh my invention and mounted upon a brick wa l;

Figure 2 is a. vertical sectional view through the exhibitor; v I

Figure 3 is a transverse sectional view Vthrough the exhibitor;

card;

SIGN EXHIBITOR 192s. serial No. 291,627.

Figure 4 is a face view of .the advertising Figure 5 is a plan view of the card holder detached hibitor frame on the same plane as Figure 2;

Figure 10 is aV sectional view of one of the rods of the tank shown in Figure 6 and showing the means for clamping the bracket to the rod.

Referringrt'o Figs. 1 to 5, 10 designates a metallic frame rectangular in plan andV formed of frame bars'11 which are U shaped in cross section. These frame bars may be joined by transverse bars 12 and these trans,

verse bars 12 may be joined by vertical bars 13. The exact shape of the frame and the number of divisions formed in it bythe bars 12 and 13 will depend upon the amount of advertising it is desired to display'and thev arrangement of this advertising.

The lower end of the frame is open,that is,the lower member 14, as illustrated in Figure 2, is formed with inwardly turned flanges v15, these flanges being spaced apart. One

end ofthe lower member 14 of the frame is cut away, las atv 16, (see Fig. v8) and the other end is closed and formed with a pro- Y ection 17. Havin sliding engagement with J g t! CJ C supporting rou and the slide 18 acts to hold the price card 22 in place. This card 22 carries upon opposite faces thereof (see Fig. 6) the cost of different amounts of gasoline at the days price as, for instance, it may contain a statement of the different costs of gasoline from one gallon to twenty gallons so that the motorist an readily, looking' at the card, see exactly what he has to pay or any reasonable amount of gasoline.

Both sides of the card will be alike so as to be displayed in the central opening of the frame defined in Figure 1 by the cross bars 12 and the vertical bars 13. The card is forced forward upward until it reaches a stop sheet 12a- It is then stopped by this sheet 12u or card. The lower portion of the price card 22 is blank and extends downward from the lower bar 12 past the flanges 15 and into the slide 1S so that when the slide 18 is removed the lower edge of the price card projecting downward can be readily pulled out to permit. a new price card to be inserted, if necessary.

Disposed within the frame on each side of the price card are frames 23 of cardboard of like material cut out to permit the display of the price card but carrying advertisements in the spaces 24., above and below the price card, and preferably on each side thereof, though not necessarily s0. Covering these cards A3 are preferably the Celluloid sheets 25 which protect the price card and the advertisements from dust, dirt, rain, snow, etc., and the advertising cards or frames 23 and these Celluloid sheets may, if necessary, be withdrawn from the frame through the lower end thereof after the key 20 has been removed but not before.

It will be seen in this connection that the frame is entirely closed except at the lower end and that under normal circumstances this is closed by the slide 18 so that there is very little chance for dust or dirt toget into the frame and what does get in must rise up through the frame, which tends to prevent any dust getting into the frame on the inner side of the celluoid or glass panes thereof.

It will be noted from Figures 2 and 9 that the key 20, when inserted, forces the lower ends of the cards 23 and the Celluloid sheets 25 laterally outward and thus locks them in place until the key is withdrawn. As shown in Figures 1 and 6, the slide 18 is formed at one end with a handle whereby the slide may be readily withdrawn to thereby permit the removal of the price card.

I do not wish to be limited to the particular means of support shown in Figure 1,'but preferably the frame will have an ornamental metallic scroll work 26 attached to the upper frame bar and this will be hung by chains 27 from a supporting bracket 28. This supporting bracket has-'a downwardly extending supporting bar 29 through which bolts 30 will pass into the brickwork A of a building, the perforations for the bolts 30 being so disposed or distanced from each other as to permit the bolts to be used as expansion bolts and inserted in the joints between the brickwork.

In Figure 6, I show another form of price card and advertisement support which is particularly designed for use with gasoline pumps B of ordinary construction. In this case, the bracket 28u has the downwardly extending portion 29 through which the bolts 301l pass. These bolts 30a are J-bolts, as illustrated in Figure 10, and carry the nuts 3l. The bolts pass through a clamping jaw 32 which is perforated at 33 for the passage of the J-bolt 30a. The J-bolt passes through the perforation in the supporting bar 29, The J-bolts pass through the reticulated shield which surrounds the glass of the pump barrel and thus the clamps engage not only the recticulated shield but the vertical rod a of the pump casing B which connects the hood of the casing with the base thereof.

Thus it will be seen a bracket of this character may be mounted either upon a brick wall, as shown in Figure 1, or a pump casing, as shown in Figure 2, and it is obvious that it might be otherwise mounted. The chains 27, both in the structure shown in Figure 1 and that shown in Figure 6, will permit the sign to swing and thus attract the notice of the motorist or passerby, and preferably in the construction shown in Figure 4l; a chain 34 will be used to limitthis swinging movement. Obviously, a chain of this character may be used upon the exhibitor shown in Figure 6. It will be understood, of course, that both the sign shown in Figure 1 and that shown in Figure (3 is double sided so that not only the advertisements but the price list 22 may be seen from either side and that the price list or gasoline cost table is the same on both sides.

This device will have preferably about thirty price cards printed in two colors on both sides and with the various prices of gasoline per gallon and multiples thereof printed on these cards, as is necessary for constant fluctuations in prices. In order to remove the price card 22, it is only necessary to catch hold of the projection 17 with one hand and pull out upon the slide 18 with the other by means of the handle 35. This removes the slide and the lower edge of the price card is now disclosed and this may be withdrawn by v'pulling downward on it. A new card may be readily put in place and it will be obvious that the removal of one price card and the reinsertion of another will not in any way affect the advertising matter for the reason that the lower edges of the advertising matter and of the Celluloid covering sheets are flared outward and downward, as in Figure 9.

In removing the advertisements, the slide is removed and the calculator or price card removed and then the slotted key is removed out through the side at the bottom. The advertising cards are then pressed toward the center adjacent each side and at the bottom of the card and pushed downward. The advertisement cards will then slide out, leaving nothing but the frame.

ln Figure 6, I have illustrated an exhibitor Y in which there are no lateral advertising spaces but in which the card 23a is provided with an advertising space at the top, an advertising space at the bottom, and an intermediate opening through which the price card 22 may be seen. Obviously, however, a sign exhibitor having the advertisementspaces liown in Figure 1 may be used with the supporting structure shown in Figure 5, or vice versa the advertising exhibitor shown in Figure 6 may be used with the supporting structure shown in Figure 1.

The advantages of the device are numerous. The device moves as the wind blows and this always catches the eye of the motorist. It is self-illuminated, particularly where it is used in connection with a gasoline pump, as it is disposed where the lights on opposite sides of the 0'asoline pump will shine thereon. The structure shown in Figure 6 may be mounted upon the gasoline pump in six minutes and only requires the tightening of three bolts7 and the same is true with regard to the structure shown in Figure l, which only requires the insertion of three expansion bolts in order to mount it upon a brick wall. The price cards may be changed in thirty seconds and the advertisements may be changed nearly as quickly.

It will be seen that each advertisement stands separate and alone and that the advertisements and the price cards also are fully protected against wind, weather and dust.

I claim Y l. A price card exhibitor comprisingV a frame open at the bottom and having a price card insertible fi'om the bottom up into said frame, the price card having like indicia on opposite faces thereof so as to be seen from opposite sides of the frame, and means for holding the price card in place including a slide engaged with the lower end of the frame and having a portion extending down below the lower end of the frame and in which the lower edge of the price card may be disposed whereby when the slide is withdrawn the lower edge of the price card may be grasped and pulled out.

2. AA price card exhibitor of the character described comprising a frame having advertising spaces and a price card space, adver-V tising cards insertible into the frame and having a central portion cutaway to permit the exhibit of a price card, the lower end of the frame being open to permit the removal of the advertising cards, a price card having a list of prices printed on both faces thereof and insertible through theV bottom of the frame and into said central space, means for holdingthe price card in place-but permitting its removal without the removal of the advertising cards, and detachable means for locking the advertising cards in place.

3. A price card exhibitor of thecharacter described comprising a frame having advertising spaces and a price card space, advertising cards insertible Linto the frame land having a central portion cut away to permit the exhibit of a price card, the lower end of the frame being open to permit the removal of the advertising cards, a price card having a list of prices printed on both faces thereof and insertible through the bottom of the frameV and into said central space,means for locking the advertising cards in place -withdrawable from the frame to permit ythe removal of tlieadvertising cards, and means for locking the last named means and the price card in place but removable to permit the removal of the price card and said first,

named locking means. v

4. A vprice card exhibitor. of the character described comprising. a metallic frame, the

lower end ofrsaid frame beinghopenand formed with inturned flanges, a sign card'` key having a longitudinally extending slot slidable from one end of the frame onto said ilanges, a price card having its lower end extending through the slot in saidkey, anda slide U-shaped in cross section having slid ing engagement with said flanges and adapted when closed to closethe opening at the lower end of the frame and hold the key in place. y f

5.` A price character described comprising a rectangular frame composed of .parts which are U-shapedl in cross section, the lower member of the i frame being open along the entire lowerend of the frame and at one end, the lower end 'of the frame having inwardly turned lateral flanges, sign cards insertible into said frame card'and sign exhibitor of the,v

jllO

and each having a central opening through which a price list on a price card may be exposed, a price card insertible through the lower end of the frame and between said advertising cards, the lower end `of the price vcard projecting below said frame between the flanges, a slotted key through which the lower end of the price card may be extended, the

Vkey being adapted to rest Vupon said flanges and prevent the down Vdropping of the advertising cards, anda U-shaped key having l lateral flanges adapted to have'sliding engagement with said inwardly turned flanges of the frame and formed at one end to close the opening at the side of the frame through which the key is inserted.

6. A price card and sign exhibitor of the character described comprisingfa rectangir;

lar frame open at the bottom and at one end of the bottom, the lower end of the frame having inwardly turned flanges deiining said opening, a price card insertible from the bottom up into said frame, the price card having like indicia on opposite faces thereof, advertising cards insertible into the frame and having a central portion cut away to permit the exhibit of the price card, an advertising card key having a longitudinally extending slot slidabl-e through the opening in one end of the frame and onto said flanges and when so inserted acting to spread the lower margins of the advertising` cards apart, the price card being adapted to be inserted through said slot in the key and extend below the same, and a slide, U-shaped in cross section, having sliding engagement with said flanges and adapted when in place to close the opening at the lower end of the frame and support said key.

7. A price card exhibitor comprising a frame open at one end and having a price card insertible into said frame through said end, and means for holding the price eard'in place including` a slide engaged with the lower 'end of the frame and having a portion extending beyond this end of the frame and in which the adjacent edge of the price card may be disposed whereby when the slide is withdrawn, the prie-e card may be grasped and pulled out.

8. A. price card exhibitor comprising a frame, one end ot' the frame being open and formed with inturned flanges, a sign card key having a longitudinally extending slot slidable from one end ot the frame to said flanges, a price card having one end extending through the slot in said key, and a slide U- shaped in cross section having sliding engagement with said ilanges and adapted when closed to close the opening in the end of the frame and hold the key in place.

In testimony whereof I hereunto affix my signature.v

WILLIAM PnooE AGEE, JR. 

